WOW Concept opens its second phygital store in Serrano Street

12 December, 2023

Cosin Consulting continues to work with WOW Concept on the opening of its new store.

The new WOW Concept store has already opened its doors. Located at 52 Serrano Street, it has an area of 6,400 square meters.

This space offers customers a unique phygital shopping experience in Spain, perfectly combining the physical and digital shopping experience. This concept makes the switch between these two shopping environments completely smooth, allowing you to make online purchases with in-store pickup, or receive at home products that you have purchased in the physical store.

WOW continues to rely on Cosin Consulting and its Retail Pro® software for the management of its points of sale. The consulting company provides installation, management and support services for its points of sale, as well as for the integrated payments system and its Tax Free extension. From its headquartes in Zaragoza, the company provides real-time technical support for both of the brand’s buildings.

Cosin Consulting, an IT consulting company specialized in the retail sector, has been working with top brands for more than 20 years, always at the leading edge of innovation with its own solutions and developments. Specialized in the management of customized projects for their clients, they are proud to collaborate with WOW Concept in this new opening and to be part of this revolution in the retail sector.

WOW focuses on a wide range of national and international brands to attract a young a highly digitalized target. Walking through its floors, you will find popular brands in the social network environment, as well as more conventional brands trying to attract new audiences through pop-up formats.


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