WHAT ARE COOKIES?
Cookies are small files that are installed on the hard drive or in the browser of the computer, tablet, smartphone or equivalent device with internet browsing functions and help, among other things: personalize the services of the website owner, facilitate navigation and usability through it, obtain aggregated information from website visitors, enable the playback and display of multimedia content on the website itself, allow interaction elements between the user and the website itself, enable security tools, etc.
- Web usability: It can be defined as the experience that a usar has when browsing, using ad interacting with a web page.
- Aggregated information: Non-nominal information, typically numerical and for the purpose of providing statistical information.
- Terminal equipment: Equipment (computer, smartphone, tablet, etc.) of the user browsing the Internet.
- Editor: person responsible or owner of the website.
- Third party: external entity, collaborator, service provider or related to the publisher, involver in the management of some cookies.
- Cookie controller: the editor, responsible, owner of the website or even the third party in some cases.
- Browsing habits: trends that the user shows when browsing through a website, such as time spent on the page, parts visited, most frequent sections, origin of the visit, destination of the visit, among others.
WHAT TYPES OF COOKIES EXIST?
According to the entity that manages them:
Own cookies: those that are sent to the user’s terminal equipment from a computer or domain managed by the publisher itself and from which the requested service is provided.
Third-party cookies: those that are sent to the user’s terminal equipment from a computer or domain that is not managed by the publisher but another entity that processed the data obtained through cookies.
According to the length of time they remain active on the terminal equipment:
Session cookies: a type of cookies designed to collect and store data while the user accesses a web page.
Persistent cookies: a type of cookies in which data is still stored on the terminal and can be accessed and processed during a period defined by the cookie controller, which can range from a few minutes to several years.
According to the purpose for which the data obtained through cookies is processed:
Technical cookies: those that allow the user to navigate through a website, platform or application and use the different options or services that exist in it, such as controlling traffic and data communication, identifying the session, accessing parts of restricted access, remembering the elements that make up and order, carrying out the purchase process of an order, making the request for registration or participation in an event, using security elements during navigation, storing content for the dissemination of videos or sound or sharing content through social networks.
Customization cookies: those that allow the user to access the service with some pre-defined general characteristics based on a series of criteria on the user’s terminal, such as language, the type of browser through which the service is accessed, the regional configuration from where the service is accessed, etc.
Analysis cookies: those that allow the cookies controller to track and analyze the behavior of users of the websites to which they are linked. The information collected through this type of cookies is used to measure the activity of websites, applications or platforms and to create navigation profiles of users of such sites, applications and platforms, in order to introduce improvement based on the analysis of usage data that users make of the service.
Advertising cookies: those that allow the most efficient management possible of the advertising spaces that, where appropriate, the publisher has included on a website, application or platform from which the requested service is provided based on criteria such as the edited content or the frequency with which the ads are displayed.
Behavioral advertising cookies: are those that allow for the most effective management of advertising spaces that, if applicable, the publisher has included on a website, application, or platform from which the requested service is provided. These cookies store information on user behavior obtained through continuous observation of their browsing habits, which allows for the development of a specific profile to display advertising based on it.
HOW TO DISABLE COOKIES?
Blocking or disabling all cookies helps protect privacy, but it can also limit the experience on some websites as well as limit functionality or even prevent the proper browsing or use of some of their services. If you want to know how to disable cookies in the most popular web browsers, access the following tutorials:
El bloqueo o desactivación de todas las cookies ayuda a proteger la privacidad, pero también puede limitar la experiencia en algunos sitios web, así como limitar funcionalidades o, incluso, no permitir la correcta navegación o utilización de algunos de sus servicios. Si quieres saber cómo desactivar las cookies en los navegadores web más populares, accede a los siguientes tutoriales:
COOKIES UTILIZADAS EN ESTE SITIO WEB